Problem: As a former competitive tennis player, I've seen firsthand that many leading tennis brands, including Yonex, struggle to stand out visually and connect with younger Gen Z audiences.
Insight: The idea of being in a "Flow State" resonates with athletes and wider Gen Z audiences, whether through sports or social media.
Idea: Bring “Flow State” to life through a bold, distinctive visual language that helps Yonex stand out and connect with athletes and Gen Z audiences.
Social Teasers
OOH Billboards & Others
Interactive Experience
Interactive Experience Launch
Social Promoting the Interactive Experience
Social Trends
Social Trend Launch
Social Activation Going Viral
