Problem: Most Tennis brands, including Yonex lack visually distinctive qualities and don’t connect enough with younger Gen Z audiences.
Insight: Distinctive visuals and tapping into the current culture is what makes you memorable.
Idea: "Flow State" is the moment when someone becomes fully locked in and performs at their peak. By visualizing this experience through bold, dynamic visuals, Yonex can stand apart from competitors while bringing its "Far Beyond Ordinary" brand ethos to life. Enter your flow state. Go far beyond ordinary.
Social Teaser Videos
OOH Billboards
Activation 1
Activation Launch
Activation 2
Social Activation going viral
Social promoting the Activation
Social Activation Launch
