VUSE Prismatic

Project Overview

Vuse Prismatic is a premium line of vapor products featuring new flavors and a bold, elevated look. As a Designer, I contributed to the success of the project by helping shape the Prismatic brand guidelines and visual identity. My work spanned animations, printed promotional materials, and digital ads, as well as helped crafting a dynamic, eye-catching aesthetic that set Prismatic apart from VUSE’s core line.

My Role & Contribution: Concept and Design

As part of the VML creative team, I was tapped by Senior Creative Directors to craft striking consumer-facing assets and develop engaging client presentation decks for VUSE Prismatic. I designed animations, email campaigns, magazine ads, in-store banners, and helped craft the brand’s visual guidelines. Drawing inspiration from the light-play of gemstones, the prismatic design system tied each flavor to a vibrant gem motif, elevating the brand’s aesthetic and creating a distinctive, memorable visual identity that resonated with customers.