Problem: Communication and intimacy are declining in modern relationships, with 25% of U.S. couples having sex once a month or less. How can Paired, a couples therapy app, help solve this problem today?
Insight: Better communication with your partner leads to better sex which leads to a better relationship.
Idea: Great communication leads to great sex. By making conversations about sex more open and fun and less taboo, Paired empowers couples to strengthen their connection and build healthier relationships.
Commercial
OOH Billboards
Activation 1
Activation 2
Paired Cocktail Menu
Paired Spicy Question Card with Drinks
Local News Activation announcement
Activation Launch
Paired Fruit Card
Paired Fruit Picking Basket
Paired Spicy Question Card with Dinner
Paired Blanket
Social Teaser before the Activation launch
Activation Launch
Paired Phone locking Device
Paired Activation Leave Behinds
Paired Fruit Sticker