Problem: MTV was once a big part of music and youth culture, but its reliance on outdated formulas has made it harder to connect with younger audiences and lost its relevance.
Insight: Today's generation doesn't just want to be part of culture; they want to help shape it.
Idea: Bring MTV back into the cultural conversation with a bold brand refresh and campaign launch that puts current youth culture, creativity, and authenticity ahead of recycled formulas.
Brand Playbook - Snapshot
Brand Playbook - Front Cover
Brand Playbook - Back Cover
The Campaign Video & Key Visual lead to the Brand Playbook Snapshot.
Campaign Video
Key Visual
OOH Billboards & Flyers
Social Posts - Music Events
Social Posts - MTV Baby Lore
Website
Merch
