Problem: Most people living and working corporate job in large cities feel stressed and depressed.
Insight: Spending time in nature can lower blood pressure, reduce stress, and improve heart health.
Idea: Position Moncler Grenoble as a reminder to escape your corporate life in the city and take a Nature Break.
Commercial
OOH Billboards
Social Teaser
Legs Dangling out of Ceiling Gif (Insta Story)
Stats with Calming Nature Gif in the BG (Feels Branded + Unified)
(Insta Story)
Image of it all constructed with CTA Link to the Microsite
Website View
Phone View
Inside the Soundscape Video
Pop-Up Store
Show the Pin to Skip the Line
Show the Items in a Nice Social Post (Reference Miu Miu Screenshot)
(Bag of fruits Moncler Branded)
Social Post - Mystery Items for the Pop-Up Stands (outline of Clear back with something in it)
Image of the Pop-Up Store
Google Maps ScreenShot of all the other Pop-Up Stands in the City
Social Posts
Soundscape
Scanning your Digital ticket from Microsite to get into Soundscape
Pin you get for the Going to Event and for the Pop-Up Store
Pop-Up Stand
Store will DM you all the Secret Pop-Up Stand Locations in the City if you have the Pin. (So you are Guaranteed and Item b4 they Sell Out)
PR/Influencers
Inside the Soundscape Image
Moncler Logo Made Out of Glass and Flowers (Insta Story)
Focus on the lead up to the Soundscape
Stat on Nature sounds are healthy for the human body without you noticing it.
BTS Construction Vids of the Soundscape space in Time Square (Funny Copy We’re Cooking)
Microsite
Outside the Soundscape Image
Image of the Pop-Up Stand
Show the Items in a Nice Social Post (Reference Miu Miu Screenshot) (Cleaning the Air) (Office Desk or Apartment)
(Bonia tree of fruits Moncler Branded)