LaCroix is a popular American brand of flavored sparkling water made with carbonated water and natural flavors, containing no sugar, calories, sweeteners, or artificial ingredients. It rose to prominence in the 2010s as consumers increasingly sought healthier alternatives to soda, and it built a strong lifestyle following through its playful branding, vibrant cans, and association with wellness. The brand is marketed primarily toward female consumers, especially across their social media accounts.