The Criterion Channel
The Criterion Channel is a subscription streaming platform dedicated to classic, independent, and international cinema. Operated by The Criterion Collection, the service offers a curated library of influential films along with special features such as director interviews, video essays, restored prints, and thematic programming. Rather than focusing on mainstream releases, The Criterion Channel is known for its carefully selected catalog that highlights film history, global auteurs, and important works of cinematic art for dedicated film lovers and students of cinema.
Problem
Streaming platforms have difficulties separating from one another due to the conetent and ways of advertising their content
Insight
Quality over quantity
Idea
The Criterion’s collection separates themselves from other streamers with their special features such as director interviews, video essays, restored prints. Highlight their curated library of behind the scenes footage for cinematic classics through a series of billboards. Position Criterion as the most sophisticated/prestigious streaming platform that stands alone. (The New Yorker of Streaming)
