The Criterion Channel
The Criterion Channel is a subscription streaming platform dedicated to classic, independent, and international cinema. Operated by The Criterion Collection, the service offers a curated library of influential films, along with special features such as director interviews, video essays, restored prints and thematic programming. Rather than focusing on mainstream releases, The Criterion Channel is known for its carefully selected catalog, which highlights film history, global auteurs, and important works of cinematic art for dedicated film lovers and students of cinema.
Problem:
Streaming platforms struggle to distinguish themselves because of their content and how they advertise it.
Insight:
Quality over quantity.
Idea:
The Criterion Collection sets itself apart from other streamers through special features such as director interviews, video essays, and restored prints. Highlight its curated library and behind-the-scenes footage from cinematic classics through a series of billboards. Position Criterion as the most sophisticated and prestigious streaming platform that stands alone—The New Yorker of streaming.
