Problem: Brick is a device and app that helps people spend less time on their phones, but many people still don't know it exists as screen time becomes a bigger issue in everyday life.
Insight: Nothing is more disruptive than constant phone notifications throughout the day, and these disruptions can lead to some serious consequences.
Idea: Show the real-life consequences of phone distractions and how Brick helps people regain control of their daily lives simply by looking up.
30-Sec Commercial
OOH Billboards
Look Up - The Game
Look Up - The Game Launch
Look Up - The Game Simulation
Streamer & Influencer Collab - Kai Cenat
Gamer & Streamer Collab - Ninja
Look Up - Brick Hunt
Look Up - Brick Hunt PR Article
Look Up - Brick Hunt Launch, Clue 1 - Leads to the Next Clue
Clue 2 - Leads to the Next Clue
Clue 3 - Leads to the Next Clue
Clue 4 - Leads to the Next Clue
The Final Clue Leads to this