Problem: Brick is a device + app that helps people reduce distractions by locking them out of their phones. However, people are unaware it exists and continue to struggle with screen-time habits. How can Brick raise awareness and get more people to disconnect?
Insight: Distractions can destroy relationships and potentially ruin your day, week, year or in serious cases your life.
Idea: Show people distracted by their phones and suffering the consequences that come with being glued to their screens.
Commercial
OOH Billboards
Brick Game
Brick Hunt Launch
